Tuesday, June 16, 2015

Design Evaluation

Good Design:


So Gatorade is the leader in the sports drink category, but for some reason every time I see this bottle I feel the urge to buy it. I don't know if its the adjustable cap or because the bottom of the bottle has a unique hand grip. I feel it was modeled after the traditional sports bottle so that athletes can squeeze the bottle for a quick drink. Which I love to do when I buy this bottle. 




I think this picture pretty much sums it up.


Bad Design:


Then there's this guy.  For more then one reason this is a bad design. Looks like they just through the word sports on a bottle of green goo. I don't even understand the "O" or the wheel they are going for. I would never touch this bottle.







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